Let’s Talk About Poop

Why Your Pet’s Stool Says a Lot About Their Health—And Their Food

If you’re a pet parent, you’ve probably looked at poop more often than you’d like to admit. We get it—it’s not glamorous. But your dog or cat’s stool is actually one of the best daily indicators of their health.

From digestion and hydration to nutrient absorption, a lot is happening behind the scenes—and it all ends up in the litter box or on the lawn. So, what should you look for? And how can the right food make all the difference?

Let’s dig in. (Not literally.)

1. What “Good” Poop Looks Like

Whether it’s from a dog or a cat, healthy poop should be:

• Firm, but not dry
• Well-formed (like a log, not a puddle)
• Easy to scoop or pick up
• Consistent in color (usually brown—not too light, not too dark)
• Free from mucus, blood, or strong odor

If your pet’s stool is runny, inconsistent, smelly, or difficult to pass, something might be off—starting with their diet.

2. Digestion = More Than Just Gut Health

Poor digestion doesn’t just affect poop—it affects everything:

• Less nutrient absorption
• Lower energy
• Dull coat
• More mess to clean up
• Possible tummy pain or gassiness

That’s why digestibility matters just as much as protein % or ingredients list. Even the best ingredients don’t work if your pet’s body can’t use them.

3. Ingredients That Help “Tidy Things Up”

At PetCoolGo, we don’t just pack in premium proteins—we make sure your pet can actually absorb them.

Our recipes include:

• Spray-dried blood protein – rich in bioavailable amino acids & immune support
• Fermented soy peptides – easy-to-absorb small molecules that reduce digestive stress
• Prebiotics & probiotics – support healthy gut bacteria and stool consistency
• Sweet potato, fiber, and chicory root – natural aids for regular, well-formed poops

It’s science in the bowl—and sanity in the backyard.

4. Transition Tips: Don’t Panic, Poop Adjusts Too

When you switch foods (especially to high-protein diets), give your pet a 7–10 day transition. Some stool changes are normal early on—your pet’s system is adjusting to better absorption.

Stick with it. You’ll know it’s working when pickup time gets a whole lot easier.

Final Thought: A Healthy Pet Starts With Healthy Poop

We believe that clean nutrition should lead to clean exits.
So if your dog’s tail is wagging and the lawn looks... manageable, you’re doing it right.

Better poop starts with better food. Try PetCoolGo today.