The Story of PetCoolGo

PetCoolGo is a high-protein, high-standard pet food brand built on real-life experience—tested in our own bowls, approved by our own pets, and designed with honesty, quality, and freedom at heart.
We don’t just make food.

We make food worth choosing—by pets who know exactly what they want.

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Sprot pet's food

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Sports equipment

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Sports gear

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Pet care

OUR MISSION

To provide premium, protein-rich nutrition that helps pets thrive in every adventure—big or small.

Our Vision

To be the leading brand for active pet lifestyles, inspiring a generation of healthier, happier pets.

Built for Pets. Approved by Pets. Loved by Pets.

At PetCoolGo, we believe that the best pet food isn’t dreamed up in a boardroom—it’s dreamed up on the living room floor, in between naps, snacks, zoomies, and snuggles.Because this isn’t just another pet food brand.
This is a brand founded by pets.
Literally.

Meet the Team Behind PetCoolGo

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Pizza

CEO & Chief Product Testing Officer

“I've chewed through more recipes than most humans have had hot meals.”
As the co-founder and CEO of PetCoolGo, Pizza takes taste testing very seriously. If a recipe isn’t good enough to wake her from her midday nap, it’s back to the drawing board. Big appetite, bigger standards.

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Egg Tart

Pet-Parent Relations Coordinator

“I understand pet parents better than anyone. I basically raised one.”
Sweet, protective, and forever mama’s little shadow, Egg Tart is in charge of all things human-facing. From cuddly communication to emotional support during tough days, she keeps the heart of the brand beating warmly.

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Burger

Official Product Model

“Good lighting. One paw forward. That’s the shot.”
Burger is the face of PetCoolGo—literally. You’ll find him on product pages, banners, social posts, and probably asleep inside a product box. He makes every bag of food look like a lifestyle moment.

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Hashbrown

Chief Barking Officer (CBO)

“I bark because I care. And maybe because I get excited. Okay, mostly that.”
Hashbrown isn’t the biggest, nor the bossiest—but he’s the first to jump into action when he thinks his humans are in danger. Whether it’s a knock on the door or a leaf blowing the wrong way, he’s already at the front line, barking with full force.

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Turbo

Chief Security Officer

"The wind didn’t move—I did."
Turbo may not be the bravest pup in the pack, but nothing escapes his ears. He’s always the first to notice the slightest movement, and the team often looks to his reaction to gauge if there’s danger (spoiler: there usually isn’t).Still, his hyper-awareness makes him the most dependable security officer we could ask for.

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Simba

Bowl Cleanliness Auditor

“If the bowl isn’t spotless, was it even good?”
Simba doesn’t talk much, but his empty bowl speaks volumes. He reviews every recipe by licking the bowl clean—or not. He’s the final step in quality assurance: no leftovers allowed.

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Dollar

Chief Attitude Officer (CAO)

“I don’t hate everything. Just most things.”
Dollar is the mood of the brand—grumpy, picky, and unreasonably stylish. He’s the reason we reject 72% of designs and never settle for “just okay.” He might hiss, but he has vision.

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Circle

Independent Thinking Consultant

“I may be quiet, but I have thoughts. And standards.”
Circle is soft-spoken but razor-sharp. He watches from the sidelines until something needs correcting—then steps in with surgical precision. His job is to keep the brand thoughtful, honest, and a little mysterious.

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Momo

Packaging Curiosity Tester

“I’m not playing—I’m conducting stress tests.”
Black Momo pokes, stomps, and climbs every bag before it hits the shelves. He makes sure each package can survive curiosity, claws, and mild chaos. If it passes his test, it’s cat-proof.

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Momo

Chief Freedom Officer (CFO)

“Freedom isn’t chaos—it’s instinct.”
White Momo is the spirit animal of PetCoolGo. With a history of daring escapes and rooftop meditations, he reminds us that food should honor a pet’s wild side. He doesn’t ask for trust. He demands authenticity.

Empower every adventure

We will put pet dry food distribution bags, poop bags, and toys in the split packaging.
You can reasonably pack dry food and adventure props for your little pet according to each adventure.

Ultra high protein pet dry food

Ultra high protein pet dry food provides your pet with enough calories to cope with every adventure.

Ultra high protein pet dry food

Ultra high protein pet dry food provides your pet with enough calories to cope with every adventure.

Never Run Out of Fuel Again

Join GoPack Project
So They Never Run Out Of Fuel Again

Customize your plan. Save 15%. Get trail treats with every box

• Easy & Convenient: Never worry about running out of food.
• Regular deliveries, just when you need them.
• Exclusive Savings: Save 15% on every order.
• Bonus Treats: Get free trail treats with each subscription box.

Subscribe & Save

blog post

GoTogether Community

Every adventure is better with your pet by your side. Share your journey with us and connect with a community of passionate pet parents. Whether it’s a hike, a park day, or a quiet moment at home, GoTogether celebrates the moments that make life with your pet unforgettable.

Together, we grow, explore, and create memories that last a lifetime.

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Hi, I’m Burger.
Hey—don’t look at the big black goofball. That’s my little brother. Look down, I’m the important one.
I love playing fetch with Dad. It’s our thing.
My brother? He just chases the ball like a maniac and never brings it back.
Classic.

Burger and Hashbrown

Favorite fuel: GoPower™ Chicken & Duck

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Momo isn’t just affectionate—he’s magnetic.

He needs to be in my arms, on my lap, or at the very least, somewhere in my peripheral vision.
If I’m brushing my teeth, he’s there. If I’m in a meeting, he’s on the keyboard. If I’m in the bathroom... he’s judging my life choices from the sink.

Momo

Favorite fuel: GoPower™ Cat 36% Protein

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If you're eating, Pizza is watching.
She doesn't bark. She doesn’t beg. She just sits. Silently. Staring. Drooling.
She loves food more than anything—especially the kind that smells like cheese and cardboard crust. (Yes, her name is Pizza for a reason.)

Her philosophy? If it’s food, it’s for me.

Pizza

Favorite meal: Literally anything, but especially GoCore™

GoKind Movement

280,124

meals donated to rescue pets across the country—and counting.

Every time you purchase PetCoolGo pet food, we donate 10% of the product—on your behalf—to a local pet rescue organization.
It’s our way of giving back, together.

Are you part of a rescue organization? Reach out via the email below to join our list of official donation partners.

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SPORT
&
HEALTHY

Keep your cat active and healthy ...

you can

tap into your pet's inner athlete
and enrich their daily life.

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Sports gear

Pet-Coolgo not only offers sports food for pets but also provides outdoor sports equipment and sports gear
Pet-Coolgo not only offers sports food for pets but also provides outdoor sports equipment and sports gear

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Pet care

Pet-Coolgo not only offers spo for pets but also provides outdoor sports equipment and sports gear
Pet-Coolgo not only offers sood for pets but also provides outdoor sports equipment an

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It is important to provide your furry friend with a balanced diet and adequate exercise.

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It is important to provide your furry friend with a balanced diet fdfef

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pet's food

BEST

PET FOOD

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PRODUCT

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OUR 
PROPOSITION

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WE#BELIEVE
#EVERY PET
DESERVES A

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WE#BELIEVE
#EVERY PET
DESERVES A

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WE#BELIEVE
#EVERY PET
DESERVES A

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WE#BELIEVE
#EVERY PET
DESERVES A

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#EVERY PET
DESERVES A

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WE#BELIEVE
#EVERY PET
DESERVES A

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WE#BELIEVE
#EVERY PET
DESERVES A #EVERY PET

Pet-Coolgo not only offers sports food for pets but also provides outdoor sports equipment and sports gear Pet-Coolgo not only offers sports food for pets but also provides outdoor sports equipme
Pet-Coolgo not only offers sports food for pets but also provides outdoor sports equipment and sports gear Pet-Coolgo not only offers sports food for pets but also provides outdoor sports equipme

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